Ali Rafi appointed Head of Motorsport and Metaverse for Velas

Velas Official
2 min readMay 25, 2022

British-born entrepreneur Ali Rafi has been appointed as Head of Motorsport and Metaverse for Velas Network AG, a Premium Partner of Ferrari in Formula 1 and title sponsor of Ferrari’s Esports team.

In addition to having been instrumental in bringing the agreement to the table between Velas and Ferrari, Ali has over a decade of experience in motorsport, having held senior commercial roles at Team Lotus, Caterham F1 and Renault F1. Ali will now use his extensive experience to shape the future direction of the partnership and spearhead motorsport strategy for Velas moving forward.

Building on Ali’s ongoing role as the founder of GPNFTS, the world’s leading Motorsport NFT marketplace, a key pillar of this strategy will involve the Metaverse: part of the ongoing Web3 digital revolution that will open up truly innovative and immersive experiences to motorsport fans around the world.

Ali said: “It’s a privilege for me to take on this important role within Velas, which is at the very heart of the company’s ethos, as it expands its profile at the highest level of international motorsport and makes inroads into the Metaverse. Together, we have a vision to transform the fan experience not only in Formula 1 but also beyond. We’re only at the very beginning of what is set to be an incredible journey, and I’m absolutely delighted to help lead the way.”

Farhad Shagulyamov, CEO and Co-Founder of Velas commented: “We are delighted to welcome our friend Ali into this crucial position at Velas, following the delivery of an eye-catching partnership programme that is set to go from strength to strength in future. As we expand our motorsport portfolio and make further inroads into the Metaverse, the expertise and experience that Ali has developed in these fields makes him the natural choice to shape our future direction.”

For more information about Velas, please visit:

For all media enquiries and to request an interview with Ali Rafi, please contact Anthony Peacock: +49 173 680 1214



Velas Official

Build Your dApps and Projects with Fastest EVM Chain Powered by Velas 🧑‍💻 Visit: